Last edited by Kazigar
Thursday, July 30, 2020 | History

4 edition of More about creating customers found in the catalog.

More about creating customers

Graves, Richard H.

More about creating customers

by Graves, Richard H.

  • 145 Want to read
  • 12 Currently reading

Published by Allen & Unwin in London .
Written in English

    Subjects:
  • Marketing.,
  • Consumers" preferences.,
  • Sales promotion.

  • Edition Notes

    Statement[by] Richard Graves.
    SeriesInternational business management series,, 4
    Classifications
    LC ClassificationsHF5415 .G643 1970
    The Physical Object
    Paginationix, 218 p.
    Number of Pages218
    ID Numbers
    Open LibraryOL4670445M
    ISBN 100046580344
    LC Control Number77561202
    OCLC/WorldCa138710

      Blake Morgan is a customer experience futurist. Blake is the author of two books on customer experience. She is the author of the new book "The Author: Blake Morgan. As a company, we have to create more value in each one of our customers. Customer lifetime value is a powerful and straightforward measure that generates higher customer profitability. For existing customers, customer lifetime value helps companies develop customer loyalty and maximize each customer’s value.

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      A study by Dimensional Research for Zendesk found 62 percent of business-to-business and 42 percent of business-to-consumer customers purchased more after enjoying a great customer-service.   Loyalty programs – punch cards and points systems such as buy 10 coffees and get the 11th free, frequent flier miles, and insurance discounts given based on the consecutive number of years insured with that company. Free samples – the sample itself (such as diapers and baby formula mailed to expectant mothers) is the incentive.


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More about creating customers by Graves, Richard H. Download PDF EPUB FB2

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